The image of your exhibition stand can be dependent on how your literature is displayed and with so much effort put into the appearance of your exhibition stand, it helps if you can create an amazing display with minimal effort. Setting up your stand can be restricted by time, so why wouldnt you display your [...]

Ever wonder how many advertising messages we are exposed to in any single day?
Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell you the truth…there are some days when I feel that I’ve received that many advertising messages by noon time. [...]

My grandmother would have referred to sensual marketing as brazen and bold, and she had a point. In her day, marketing was simple and basic. We didnt have exotic toys, technology, and exquisite choices to make over simple purchases.
To be sure, oranges or lemons were often the only citrus fruit available at her daddys store. [...]

Increase sales happens when marketing skills and selling skills work together within a proven sales process. Yet, for many small businesses and even some larger ones, these skills and direct activities related to these skills work independently of each other. In some cases, marketing and selling actually work against each other.
To increase sales begins by [...]

The final months of every year bring with it the added weight of trying to figure out what appropriate gifts to give friends and loved ones. For most people, this process requires deliberate thought counting not only cost, but putting more emphasis on how to put value into the gift year after year. [...]

That is one of the first questions we should ask to ourselves when starting a business. In order to succeed in our new venture, we need to develop a marketing plan, that includes a communication strategy with our future customers, and it is one of the main reasons why we have to study all the [...]

The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out. Needless to say, it was dreadful. Oh, it was pretty enough with very nice graphics. And what little copy there was, was very artfully placed (although so tiny [...]

A couple of months ago, I was invited to speak at the Arizona State Bar for a of continuing education event. This most respected speaking engagement was the result of a referral from Chip Lambert of Network2networth.com - a profound speaker and business man with a surly sarcastic edge that qualifies him to be a [...]

It is a very risky business person who believes that the product will create the need. We may argue that IBM and Microsoft with the desktop PC and DOS and then Windows is the exception and, the internet is certainly in many cases creating a need. However, it could be argued that the need was [...]

Remember the fable about the tortoise and the hare? Both of them heading for the same goal, but with very different styles. The hare preferred dashing about in fits and starts, certain of his victory, while the tortoise maintained a steady, consistent, one-step-at-a-time pace. And remember who won? The tortoise, of [...]